Hello and welcome to our comprehensive guide on Constant Contact for Salesforce. In today’s digital age, it’s essential for businesses to have the right tools to streamline their sales process, and Constant Contact for Salesforce is one such powerful tool that can help you achieve your sales targets and grow your business. In this article, we will take a deep dive into the features and benefits of Constant Contact for Salesforce, and how it can help you build strong relationships with your customers and prospects.
Table of Contents
- Introduction
- What is Constant Contact for Salesforce?
- How Constant Contact for Salesforce Works
- Key Features of Constant Contact for Salesforce
- Benefits of Constant Contact for Salesforce
- Pricing
- Frequently Asked Questions
- Conclusion
What is Constant Contact for Salesforce?
Constant Contact for Salesforce is a powerful sales and marketing automation tool that enables businesses to seamlessly integrate their Salesforce CRM data with the Constant Contact marketing platform. With Constant Contact for Salesforce, businesses can connect with their customers and prospects through email marketing, social media marketing, event marketing, and online surveys. It’s designed to help sales teams streamline their sales process and improve their customer engagement and retention rates.
Constant Contact for Salesforce: A Brief History
Constant Contact for Salesforce was launched in 2015 as a result of the partnership between Constant Contact and Salesforce. It’s built on the Salesforce AppExchange platform, which enables businesses to extend the capabilities of their Salesforce CRM by integrating with third-party apps. Constant Contact for Salesforce is one of the most popular apps on the Salesforce AppExchange, with over 800 ratings and an average rating of 4.5 stars.
Who Can Benefit from Constant Contact for Salesforce?
Constant Contact for Salesforce is ideal for businesses of all sizes and industries that use Salesforce as their CRM platform. It’s particularly beneficial for sales teams, marketing teams, and customer service teams who want to improve their customer engagement and retention rates. Whether you’re a small business owner or a large enterprise, Constant Contact for Salesforce can help you achieve your sales and marketing goals.
How Does Constant Contact for Salesforce Compare to Other Marketing Automation Tools?
Constant Contact for Salesforce is unique in that it’s a Salesforce-native app, which means it’s built specifically for the Salesforce CRM platform. This gives it a distinct advantage over other marketing automation tools that may require time-consuming integrations or manual data transfers. Constant Contact for Salesforce also has a user-friendly interface and powerful features that are designed to help businesses streamline their sales and marketing processes.
How Constant Contact for Salesforce Works
Constant Contact for Salesforce works by seamlessly integrating your Salesforce CRM data with the Constant Contact marketing platform. This integration allows you to:
- Synchronize your Salesforce contacts and leads with your Constant Contact email lists
- Track your email open and click-through rates, as well as website visits and social media engagement, all within Salesforce
- Create and send targeted email campaigns to specific segments of your Salesforce database
- Customize your email sign-up forms and landing pages to match your brand
- Automate your marketing campaigns based on specific triggers, such as a contact filling out a form or attending an event
- Track and score your leads based on their engagement with your emails and website
- Generate detailed reports on the performance of your email campaigns and marketing efforts
Overall, Constant Contact for Salesforce is designed to help you streamline your sales and marketing processes, improve your customer engagement and retention rates, and grow your business.
Key Features of Constant Contact for Salesforce
Constant Contact for Salesforce comes with a wide range of powerful features that can help you achieve your sales and marketing goals. Here are some of the key features:
Email Marketing
With Constant Contact for Salesforce, you can create and send targeted email campaigns to specific segments of your Salesforce database. You can also track your email open and click-through rates, as well as website visits and social media engagement, all within Salesforce. You can also customize your email sign-up forms and landing pages to match your brand.
Social Media Marketing
Constant Contact for Salesforce allows you to connect your social media accounts to your email campaigns, making it easy to promote your content and engage with your audience on social media. You can also track your social media engagement and monitor your brand’s reputation on social media.
Event Marketing
With Constant Contact for Salesforce, you can create and manage your events directly within Salesforce. You can also track your event attendance and engagement, and send targeted emails to event attendees.
Online Surveys
Constant Contact for Salesforce allows you to create customized online surveys and track your survey responses within Salesforce. This can help you gather valuable feedback from your customers and prospects and improve your products and services.
Marketing Automation
Constant Contact for Salesforce enables you to automate your marketing campaigns based on specific triggers, such as a contact filling out a form or attending an event. This saves you time and resources and ensures that you’re sending the right message to the right audience at the right time.
Benefits of Constant Contact for Salesforce
Constant Contact for Salesforce offers many benefits to businesses that want to streamline their sales and marketing processes and improve their customer engagement and retention rates. Some of the key benefits include:
Seamless Integration
Constant Contact for Salesforce seamlessly integrates with your Salesforce CRM data, allowing you to easily access and manage your customer information and marketing campaigns within Salesforce.
Improved Customer Engagement and Retention
Constant Contact for Salesforce enables you to create targeted, personalized marketing campaigns that can help you engage with your customers and prospects and build strong relationships with them. This can lead to higher customer retention rates and increased sales and revenue over time.
Automated Marketing Campaigns
Constant Contact for Salesforce allows you to automate your marketing campaigns based on specific triggers, such as a contact filling out a form or attending an event. This saves you time and resources and ensures that you’re sending the right message to the right audience at the right time.
Powerful Reporting and Analytics
Constant Contact for Salesforce provides detailed reports and analytics on the performance of your email campaigns and marketing efforts. This can help you track your progress and make data-driven decisions about your sales and marketing strategies.
Pricing
Constant Contact for Salesforce offers a range of pricing plans to suit businesses of all sizes and budgets. The pricing plans are based on the number of contacts in your database and the features you need. Here are the pricing plans:
| Plan | Price | Features |
|---|---|---|
| Essential | $20/month | Email marketing, social media marketing, event marketing |
| Standard | $45/month | Email marketing, social media marketing, event marketing, online surveys |
| Advanced | $195/month | Email marketing, social media marketing, event marketing, online surveys, automated campaigns |
Each pricing tier comes with a 60-day free trial, so you can try out the features before committing to a plan. There are also additional add-ons available, such as email design services and list growth tools, which can be purchased separately.
Frequently Asked Questions
1. How does Constant Contact for Salesforce differ from Constant Contact?
Constant Contact is a standalone email marketing platform, while Constant Contact for Salesforce is a marketing automation tool that integrates with Salesforce. Constant Contact for Salesforce allows you to sync your Salesforce CRM data with Constant Contact, create targeted email campaigns, and track your email and social media engagement within Salesforce.
2. Can I try Constant Contact for Salesforce before committing to a plan?
Yes, Constant Contact for Salesforce offers a 60-day free trial for each pricing tier, so you can try out the features before committing to a plan. There is no credit card required to sign up for the free trial.
3. How does Constant Contact for Salesforce compare to other marketing automation tools?
Constant Contact for Salesforce is unique in that it’s a Salesforce-native app, which means it’s built specifically for the Salesforce CRM platform. This gives it a distinct advantage over other marketing automation tools that may require time-consuming integrations or manual data transfers. Constant Contact for Salesforce also has a user-friendly interface and powerful features that are designed to help businesses streamline their sales and marketing processes.
4. Can I automate my marketing campaigns with Constant Contact for Salesforce?
Yes, Constant Contact for Salesforce allows you to automate your marketing campaigns based on specific triggers, such as a contact filling out a form or attending an event. This saves you time and resources and ensures that you’re sending the right message to the right audience at the right time.
5. What kind of reporting and analytics does Constant Contact for Salesforce provide?
Constant Contact for Salesforce provides detailed reports and analytics on the performance of your email campaigns and marketing efforts. You can track your email open and click-through rates, website visits, social media engagement, and more, all within Salesforce.
Conclusion
Constant Contact for Salesforce is a powerful sales and marketing automation tool that can help businesses of all sizes and industries streamline their sales and marketing processes, improve their customer engagement and retention rates, and grow their business. With its seamless integration with Salesforce, user-friendly interface, and powerful features, Constant Contact for Salesforce is one of the most popular apps on the Salesforce AppExchange. Whether you’re a small business owner or a large enterprise, Constant Contact for Salesforce can help you achieve your sales and marketing goals and take your business to the next level.